Consider your brand idea, visual identity and scope of rights together.

Choosing a brand name, logo design, brand strategy and legal protection are all interconnected. By bringing these disciplines together, we help you build your brand on the right foundations.

We approach your brand value holistically

By assessing the brand name, visual identity and legal protection together, we help you position your brand on a firmer footing.

• Name: We assess your brand name's distinctiveness, foreign-language meanings, Nice classes, and domain name and social media availability.
• Identity: In logo and visual identity work, we focus on consistency with brand strategy and on clearly defining the scope of copyright.
• Rights: We determine the appropriate protection strategy for your chosen brand name and logo, and are by your side in similarity searches and registration processes.

The 4 steps of the MarCrea Design process

• Discovery and analysis: We assess your brand goals, your sector and your sources of inspiration together.
• Strategy and recommendations: We present suitable options for the name, identity and protection dimensions.
• Implementation: Alongside visual identity work, we make the preparations needed for the trademark application.
• Monitoring and support: We follow the application process and are by your side on questions about using your brand.

Required information and documents

• Brand goals and target audience
• Existing name and logo work
• Designer and rights assignment agreements, if any

Who is it suitable for?

• Those founding a new brand
• Those renewing their existing brand
• Those seeking professional support