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Kupon Patent

Design Monitoring

WHAT DO WE MONITOR?

We monitor developments in the design world for you.

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Step by step, for you.

  • Defining the profile: We define the monitoring scope based on your sector, product groups and target markets.
  • Regular searches: We regularly search for new designs in the selected sources.
  • Expert review: Our specialist team assesses identified similarities in detail.
  • Reporting and follow-up: We share the findings and continue monitoring with further analysis when needed.

What is design monitoring?

Design monitoring is a field of expertise that focuses on establishing the right relationship between a product’s appearance, its legal protection and business objectives in the management of design rights. Kupon Patent provides advice on identifying needs and building a course of action suited to the specific case. In Türkiye, design rights are protected under Industrial Property Law No. 6769 and related legislation. A design is the appearance of the whole or a part of a product resulting from features such as its lines, shape, form, colour, material or surface texture. Design protection is different from the protection a patent gives to a technical invention.

The purpose of design monitoring

Regularly tracking competitors’ new design applications, registrations and related changes to the register helps potential conflicts to be spotted early.

Monitoring versus infringement analysis

Seeing a similar product does not in itself mean that a design right has been infringed.

  • Design monitoring
  • Identifies potential risks.
  • Infringement analysis
  • Compares a specific scope of protection with a specific product.

How do we work in practice?

In practice, the product category, the country concerned, existing records and the way the design is used commercially should be considered together. A standard checklist alone may not be enough; the scope of the research and the legal consequences depend on the specific documents. At this stage, Kupon Patent helps gather the necessary documents, classify the risks and prepare well-reasoned decisions. First, the product or right is defined; then the existing documents and data sources are reviewed. Once the comparative assessment is complete, the key findings, uncertainties, priority actions and a follow-up timetable are set out in writing.