Turn your trademark's recognition into a strong evidence file.

Together we assess the evidence demonstrating your trademark's reputation, recognition and economic presence. We turn the claim of being well known into a file supported by period, geography and concrete data.

What does our well-known trademark work include?

We bring together the evidence demonstrating your trademark's recognition, reputation and economic presence.

• Legal criteria for being well known: We assess together the different recognition and protection conditions under the relevant legislation.
• Evidence and market research: We analyze market share, sales, advertising investments, press visibility and independent research.
• Opposition and invalidation: We determine the evidence strategy that can be used in proceedings relating to the claim of being well known.
• Protection across different goods and services: We assess the scope of protection with concrete reasoning; being well known does not provide an unlimited monopoly.

The 4 stages of the well-known trademark process

• Preliminary assessment: Your trademark's current status and potential for being well known are analyzed.
• Preparing the evidence file: Market data, sales, advertising, press and research are brought together.
• Filing and process management: Applications are made to the relevant authorities and official correspondence is followed.
• Monitoring and support: Your evidence strategy is kept up to date for opposition, invalidation and other proceedings.

Required information and documents

• Basic information about the trademark
• Market share, sales and advertising data
• Independent research reports
• Sources on press visibility
• Prior decisions and related documents, if any

Who is it suitable for?

• Trademarks known to the wider public
• Those running intensive promotion and advertising activity
• Those who want to protect their reputation against unfair exploitation